… digital technologies create enormous opportunities for individuals to use their unique and dispersed knowledge for the benefit of the whole economy. As a result, technology enables more and more opportunities for what Google chief economist Hal Varian calls “micro-multinationals” - businesses with less than a dozen employees that sell to customers worldwide …
... even the smallest company can now afford communications and computational infrastructure that would have been the envy of a large corporation 15 years ago. If the late 20th century was the age of the multinational company, the early 21st will be the age of the micro-multinational: small companies that operate globally.
Having personally accompanied the bootstrapping of a successful micro-business during the last three years, I realized that there is a need for easy to handle and fully managed applications aimed at the mbiz market.
The philosophy of these mbiz apps must be to provide just the bare minimum of functionality to support the day2day activities of a micro-enterprise in the most efficient and intuitive manner.
Within the next 15 years, I firmly believe that the workforce of the industrial countries will undergo a massive change. We will not work longer at the same company for a lifetime, waiting for the gold watch, expecting the benefits and security that come with full-time employment.
Future careers consist of piecing together various types of work, juggling multiple clients, learning to be marketing and accounting experts and creating offices in bedrooms/coffee shops/coworking spaces.
There will be a shift in the workforce to independent workers leaving the traditional workplace and opting to piece together a professional life on their own. Agility and flexibility will be a key surviving in a defragmented market, which will be driven more and more by the globalized internet ecosystem.